Burger King wants to get consumers ages 18-24 to ditch their competitors by using digital coupons - so Burger King is calling on you to battle for the king in this experiential campaign that uses digital coupons as a reward system.

By partnering with Waze, drivers will be able to trash competitors on their way to any destination - and earn digital coupons for trashing enough Wendy’s, McDonald’s & KFC’s they pass on the road.
The more competitors you trash on your route, the more points you'll have to spend - and the better your BK digital coupons will be!

BK’s taking drivers on a wild ride in the King’s Carriage and filling up their gas tank - with Burger King!



Partnered with Kiki DhalRhema Gabriela