Digital interactive banner for Land Rover.
Rich video banners expand and play episodes without having to be transferred to another site. The value proposition? Find the New You at the next destination.

Humans evolve every second, progressing into new forms and spirits.
They are supposed to explore new things. They experience, sense, then move forward.
They come from a place, then spread their traces into new places.

New places expose them into something unexpected.
Something unexpected let them learn new things.
Learning new things make them become their new versions.

Get out. Drive away. Travel around.
Start the new chapter of your journey.
Go find the things that you don’t know about yourself.
Find the New You at the next destination.

Digital Narrative
Spring 2020
Zohrab Gevorkian