MVMT is Los Angeles-based Watch company that sells quartz watches that are sold based on style rather than complexity or cost. We created campaigns focused on their minimalist style of designs.
Partnered with Max Palmer.
Billboard, placed in a busy city
The digital billboard first shows complex writing about minimalist life style and design.
The screen turns black and shows the campaign line: BE MNML.
Then shows a depiction of minimalist design of MVMT watches.