Campaign for Carhartt, which wants to appeal to women across their entire line of clothing.
Focused on empowering women's fashion by letting them break the feminine clothing stereotypes.
The whole campaign do not show models wearing Carhartt clothing, rather,
it shows women expressing themselves in styles of "not so feminine" fashion.
Series of images show the iconic women celebrities who were/are famous for "tomboy" styles.
Instagram: The story function is used to show the campaign. For the month of August,
The campaign's basis is celebrating the Women's Equality Day (8.26.2019).
On the second story, See More function leads the users to Carhartt's official website.
On the website, a page dedicated to #StyleWithoutLimits campaign is active.
The users can see the gallery of iconic celebrities. When users hover over each photo of celebrity,
they can read the descriptions of who they are and what impact they had made as women.
The campaign drives targeted audience to participate by posting their pictures on instagram.