For the 2024 Honda Spring event, our challenge was to leverage existing running footage in a vibrant and ownable style that capture the feeling of being in the moment and exploring with your new Honda vehicle.
To tell our story, we used simple, animated line art mixed with dynamic driving footage and graphic text to infuse the spots with energy and a joyful wanderlust. The line arts change and morph to embellish our story. To give the footage a spring feel, we added a sun-kissed color grade and lens flare to complete the effect. To energize our audience into action, we used time related iconography and supers to create a sense of urgency. We create total of 4 spots—Performance/Entry, Petrol, Electrified Getaway, and Rugged.
Performance/Entry
Petrol
Electrified gETAWAY
Rugged
"DRIVE INTO SUMMER"
To continue this concept into 2024 Honda Summer event, we evolved the line arts and colors to match the energy of the summer season. We also updated beginnings and endings of all spots to make them unique from the spring spots. New footages of 2024 Honda Prologue is added to Electrified Getaway spot as well.
Performance/Entry
petrol
rugged
electrified getaway coming soon