To launch the new HR-V, the goal was to show off the high-end styling and versatility of the vehicle. Our solution was to tell the story of an epic 3-day weekend road trip that took the HR-V and the couple driving it, from the city, to the desert, to the mountains, and finally the beach. We captured the HR-V in a mix of stills, video and timelapse photography, making sure to get the hero angles that show off the beauty of the HR-V and the human moments that let the audience picture themselves in the story. The campaign launched across all of Honda’s social platforms and included bespoke content for TikTok, Snapchat and Pinterest.