Lay's wants to become more relevant as a brand; though the brand has been around over 80 years, it lacks a clear or strong identity/voice in popular culture. So we decided to dip Lay's in pop culture to give the brand a fresh new personality and make it relevant in a whole new way to consumers.
Introducing Lay's Gold: the original Golden Potato Chip.
Introducing Lay's Gold: the original Golden Potato Chip.
Lay's Gold will impress the viewers with gaudy and aesthetic look of potato chips, in association with hip-hop music, therefore leave a new perspective of how Lay’s can be relevant to the pop culture.
Commercial - Edited by Eden Han
Case Study
Full Credit
Art direction partnered with Kiki Dhal & Rhema Gabriela
Cinematography by Griffin Del Prete & Matthew Hunter
Color correction by Zack Goldman