In 2022, Honda created Project Courage to bring joy to kids staying in the hospital. At the heart of Project Courage is the Honda Shogo, a kid-size electric car that lets young patients drive themselves around the hospital turning scary trips into fun ones.
Project Courage started off as a collaboration with Children's Hospital of Orange County. But now, it became a national effort by dealers across the country donating numbers of Honda Shogo's to hospitals in different states.
We were at a hospital to document the story of everyone involved in the project, from the kids, to the Honda Racing engineers, to the the doctors, to the Honda dealers whose generosity has brought smiles to kids in hospitals across the country.
We got to meet some children at Children's Hospital of Orange County and their parents. We had the privilege of hearing their stories and helping them have a little brighter day by having them drive around the hospital with the Honda Shogo.
THOUGHTS:
Working for people in need and bringing smile to their faces have always been a dream of mine. And that's the biggest reason why I got into advertising. I'm thrilled that my dream came to life with Project Courage. Seeing children in hospital with illnesses was heartbreaking. But seeing their genuine smiles and parents shedding tears of joy was such a gift. Taking a part in making the world a little bit of a better place is enough purpose for me not just as a creative, but as a human being.
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Although we did not do this for any trophy, we had the honor of being recognized for the impact we were able to make on these children and parents.
2024 ADC
Bronze Cube – Design For Good - Product Design
Merit Product Design – Children's
Bronze Cube – Design For Good - Product Design
Merit Product Design – Children's
2024 National ADDY
Gold – Corporate Social Responsibility Film
Gold – Corporate Social Responsibility Film
2024 LA ADDYS
Gold – Corporate Social Responsibility Film
Silver – Branded Content & Entertainment
Gold – Corporate Social Responsibility Film
Silver – Branded Content & Entertainment
2024 One Show
Bronze Pencil – Products for Good
Bronze Pencil – Products for Good