The airbag inflator on some Honda and Acura vehicles is defective and could cause serious harm or even death. The vast majority of owners have had the issue repaired free of charge, but a few of them have still not made the fix. 
How do we get the attention from this last group? Targeted social media posts. And lasers.
This campaign popped up on my IG only once (not a Honda owner) but here is a couple of reactions I found funny.